official online mall this week trial operation, GREE electric O2O Xianshanloushui channel mode. Currently, GREE’s official online mall has enabled the two domain name shop.bjgree.net line.
this year, GREE’s electricity supplier layout really opened the curtain. For the first time in GREE Tmall official flagship store in the "double eleven big promotion and made billions of dollars in revenue performance this week, GREE’s official online store and trial operation.
online and offline interoperability O2O mode, GREE chairman and President Dong Mingzhu said: "we will consider the interests of various stakeholders, will handle this problem well, which we believe that GREE more than 20 years, like Zhang Yimou’s movie, won’t let a left."
in the Chinese home appliance industry, GREE is the most rely on the store system of a giant. Based on the more than 20 thousand national stores, GREE voice channels and effectively control the price domination, this is GREE in the economic downturn, still keep the revenue and net profit growth. But in recent years, with the rapid rise of the electricity supplier, how to make good use of this emerging channels for GREE is also a big test. Dong Mingzhu said that the interests of all parties in the interests of GREE O2O channel model to rely on the mechanism, this mechanism is still in the adjustment process.