Despite E-reader Wars, Borders Still Offers Cheapest Option

first_imgBefore the e-reader wars, Amazon’s Kindle and Barnes & Noble’s Nook e-readers were $259. Then B&N dropped the Nook to $199 and lowering its lower-end Wi-Fi version to $149. Amazon then dropped the Kindle’s price to $189. All the while, Borders stood in the background paring its nails. Border’s e-reader, the Kobo, has stayed steady at $149.99 and its smaller version, the Libre, at $119. Borders believes that’s the right place for the e-reader to be. Related Posts Tags:#E-Books#web curt hopkins “According to Boston Consulting Group, high prices continue to be a barrier to eReader adoption. The consumer sweet spot for eReader cost (is) between $100 and $150. This positions Borders for strong consumer adoption and market penetration.” The most Borders has done in reaction to the e-reader duel is to add a little baksheesh to their offers. This morning Borders announced it was bundling the Kobo with a $20 Borders gift card, and double Borders Bucks that can be used towards a future purchase. Given that their two primary competitors are getting wise to the “sweet spot” idea, will Borders have to get its hands dirty? Before it counted on being by far the most reasonably-priced of the offerings. But what does it have if it loses that to its better known rivals? We have asked Borders and will publish an update if they respond. In the meantime, the iPad, which has sold several million in a couple of months, is despite its monthly fee, a threat for the time being. Read more ReadWriteWeb coverage of e-readers and e-books. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Waymo tests self-driving minivans in Death Valley

first_imgSelf-driving cars are going to be fitted with a whole lot of sensors, chips, and other electronics, so it makes sense to check that all of this works in extreme environments.That’s why Waymo sent its self-driving Chrysler Pacifica minivans to California’s Death Valley this summer, which has the highest recorded temperature in the world, at 134F.See Also: Google narrows case against Uber as court date nearsWaymo had already conducted “extensive tests” in an aerothermal wind tunnel prior to the trip, which is able to mimic extreme heat and cold. After almost a year of controlled environment tests, it gave the green light to the heat-seeking journey.The minivan took a road trip from Davis Dam to Las Vegas to Death Valley, testing the car at each step of the way. Davis Dam has steep desert roads, Las Vegas has long waits in traffic, and Death Valley is the ultimate extreme heat test.From Tahoe to the desertAutomakers have conducted extreme weather tests for decades, but the self-driving car provides more worries, as most of the electronics produce their own heat. Waymo did not say if it has added any other features to the car to reduce the heat or better ventilate the car.Waymo carried out similar tests at low temperatures in Lake Tahoe earlier this year.Even though the self-driving cars are not for sale, Waymo is letting people test the cars in Phoenix, Arizona. Before too long, that may turn into a ride-sharing or shuttle platform, available in many U.S. cities. It may be looking to have everything covered before riders start paying for their rides. Tags:#Alphabet#Autonomous#California#Death Valley#driverless#Google#Internet of Things#IoT#Self-Driving#Waymo David Curry Related Posts IT Trends of the Future That Are Worth Paying A…center_img For Self-Driving Systems, Infrastructure and In… Break the Mold with Real-World Logistics AI and… 5 Ways IoT can Help to Reduce Automatic Vehicle…last_img read more

Fair probe sought into Umar Khan’s death

first_imgA human rights body here on Monday demanded a fair and impartial probe into the murder of dairy farmer Umar Khan in Alwar district on November 10, while questioning the claim of the police that it was the result of a fight between two gangs of criminals.The National Confederation of Human Rights Organisations (NCHRO) said though all evidence pointed that cow vigilantes were behind the attack, the police had described the attackers as members of a gang of robbers.The police have arrested two of the attackers and booked Umar’s companions Tahir and Javed in a cow smuggling case. They have since surrendered at the Govindgarh police station and are at present in judicial custody.The NCHRO, which sent its fact-finding team to the area, took exception to the police chowkis in the Mewat region doubling up as “gau raksha posts” since the BJP government took over. It demanded that Umar’s family be given ₹10 lakh as compensation, the case against Tahir and Javed be withdrawn and a Special Investigation Team (SIT) be appointed to probe into the crime in order to instil faith among the people of Mewat region in the law enforcement system.last_img read more

Wankhede yet to get a nod from fire department

first_imgThe new-look Wankhede Stadium was formally inaugurated in Mumbai on Sunday. However, it is still uncertain whether or not the stadium will be allowed to host World Cup matches.The venue is yet to receive a No Objection Certificate (NOC) from the fire department with the chief fire officer saying they will not issue the NOC unless they are fully satisfied.The stadium recently failed a fire inspection, raising concerns that it may not be ready in time for the World Cup matches.One of the main concerns raised by the fire department was the lack of access to fire brigades to all parts of the stadium. Wankhede Stadium is scheduled to host three World Cup matches including the final on April 2.ICC president and Mumbai Cricket Association chief Sharad Pawar, who formally inaugurated the stadium, refused to comment on the issue.last_img read more