Where Are the Women Bloggers? They’re Driving Your Sales

first_imgWhy Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Related Posts Top Reasons to Go With Managed WordPress Hosting If an agency has ever pitched you on outreach to women’s blogs and they don’t mention the BlogHer network, there’s something wrong with them. BlogHer and its 2,500 contributing blog affiliates are celebrating the network’s 5 year anniversary with the combined traffic of 21 million unique visitors per month and some huge lessons learned along the way. ReadWriteWeb spoke to co-founder Elisa Camahort Page to find out what it’s like to run a women’s network in a man’s world. According to the Catalyst Census, “From 1995 to 2005, the average rate of increase in women’s representation on Fortune 500 corporate boards was, on average, one-half of one percentage point per year. At that rate of growth, it would take another 70 years for women to hold approximately 50 percent of Fortune 500 board seats and reach parity with men.” Tags:#start#startups Page explains that the market was ripe for BlogHer from the very beginning as media began to latch on to the idea of women’s representation in technology, science and business. In 2004, Page and co-founders Lisa Stone and Jory Des Jardins created the BlogHer Conference in an effort to answer the media question – where are the women bloggers? As the conference came to fruition, the three were immediately flung into the spotlight with media coverage from CNN and MSNBC. Says Page, “We knew then we were on to something and we decided to make it a business.”A year later the conference lead to a publishing network and a diverse range of female bloggers joined forces with the trio to promote discussion across their domains. After 18 months of bootstrapping with their own funding, the co-founders raised $3.5 million from Venrock and have since raised an additional $13 million to build out the 20+ topic channels. The network currently syndicates to iVillage, Oxygen.com and BravoTV.com. While other publishing networks of this size often opt for a wholly automated system of content aggregation, home page features and related blog links, BlogHer has a commitment to curation. Says Page, “It’s not just about the traffic, we want to ensure that diverse voices come through in order to generate more discussion. We’ve got a headline editor who looks for topics we want to explore and we take care to feature interesting content.” Featured pieces are then served across the publishing network to the 2,500 affiliate blogs and relevant pieces are linked alongside a blog owner’s own content. When asked what keywords (other than “BlogHer”) drive the most traffic to the network, Page replied, “Women are not a monolithic block who think, act or buy in the same way. It differs from week to week, but for instance, in 2008 the keywords all revolved around the election or the economy. The areas of interest that drive traffic are not much different than other blogging networks.” The one topic that rally’s Page’s diverse community is female representations in the media, workplace and of course, on the Web. In the backlash against a particularly bad YouTube campaign launched by Motrin, BlogHer was among the first communities to retaliate with a Motringate. The consumer trust, distribution and collective spending power of the BlogHer community is enough to make or break a household brand. As Page and her co-founders begin experimenting with targeted feed and podcast programs, advertisers may find even more opportunities to test their mettle in this female media landscape. To check out the network visit blogher.com. dana oshiro 8 Best WordPress Hosting Solutions on the Marketlast_img read more

‘Baba’ held for rape of minor

first_imgA baba, or faith healer, arrested in Guwahati on Thursday for allegedly raping and impregnating a 15-year-old last year has turned out to be the equivalent of an MLA in an autonomous council.The police on Friday produced Ghanashyam Das, referred to as babaji by his followers, before a local court, which ordered his judicial custody for 14 days. The man had been on the run after the minor girl, who he was to cure, delivered a girl on April 8 at a private hospital. The hospital reported the case to 181 Women Helpline.“We found out that he is an MCLA (Member Council Legislative Assembly) after arresting him on Thursday from the Noonmati area,” Pallav Tamuli, Assistant Commissioner of Police, told The Hindu.Das, in his mid-fifties, is one of 40 MCLAs in the Bodoland Territorial Council that administers four districts of north-central and western Assam. He represents the Dihira constituency in Baksa district for the Ana-Bodo Suraksha Samity, a front of non-Bodo (tribal) communities.“We have sought DNA profiling of the accused,” Mr. Tamuli said.Police said the victim, from Assam’s Sonitpur, was working as a domestic help at the house of a bank officer. She told counsellors that her employer had taken her to the babaji as she was unwell, where she was raped.Miguel Das Queah, a government-appointed support person for cases related to Protection of Children from Sexual Offences Act, 2012, said the victim’s employers admitted her to a private hospital in an advanced stage of pregnancy on April 7. The hospital discharged her on April 17. The girl and the baby have since then been staying at a State Home for Women.last_img read more

Is There a Path To The CFB Playoffs For Oklahoma State?

first_imgNate Silver, my dude.He’s one of the few that warned of a potential Donald Trump upset on Tuesday, and now he’s propping up my wild, absurd hopes that Oklahoma State could enter the pool house door (it’s more obscure than the back door) into the CFB Playoffs.His 538 site has created a tool that provides your team a path to the playoffs. It’s actually quite fun to mess around with. You can see how the percentages change based on future outcomes.Right now Alabama, Michigan, Clemson and Washington all have a 50+ percent chance to make it into the playoff. Oklahoma State’s chances as of now are 3 percent according to 538.What if you punch OSU winning out? Boom, goes to 21 percent.And what if you punch a Washington loss in its next game. OSU goes to 26 percent.And what if you add in West Virginia beating Texas next? It gets you to 28 percent.You aren’t allowed to choose too many improbable outcomes or the model literally breaks, but if those three things happen (OSU wins out, WVU wins its next game and Washington loses its next game), here is what the percentages would look like.screen-shot-2016-11-09-at-2-47-32-pmNormally I would laugh at myself, but again our current president elect was a 250-1 long shot when he entered so crazier things have literally happened.What you have to root for, I think, is total chaos in the Pac-12 that excludes them altogether. OSU (obviously) has to win out. You want Michigan, Clemson and Alabama to win out and for Ohio State, Auburn and Wisconsin to all lose. Of course a two-loss team has not made either of the first two playoffs, and I don’t foresee the first one coming from the Big 12 (of all conferences).Kirby Hocutt on OkSt loss to CMU on final play: “We’re viewing it as a loss. It’s not within our purview to decide wins and losses.”— Chuck Carlton (@ChuckCarltonDMN) November 9, 2016Louisville has to lose again. I don’t know — it’s completely improbably but not it’s not impossible which is sort of the game we’re playing at this point.And either way the tool is a fun one to play with as we hurtle towards the college football postseason and whatever bowl OSU eventually does end up in. We’ll be keeping an eye on this over the coming weeks.[h/t Eric Williams]If you’re looking for the comments section, it has moved to our forum, The Chamber. You can go there to comment and holler about these articles, specifically in these threads. You can register for a free account right here and will need one to comment.If you’re wondering why we decided to do this, we wrote about that here. Thank you and cheers!last_img read more

Weekend Reading

first_imgPosted on December 3, 2010November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Recently on the MHTF blog:We heard from Young Champion Seth CochranYoung Champion Ifeyinwa Egwaoje spoke at a TED event organized by Tulane UniversityThe Wilson Center hosted a Maternal Health Policy Dialogue on access to commoditiesGood news and bad news from Future Generations in PeruSome reading for the weekend:Unsafe abortions on the rise (via Women Deliver)Antenatal counseling and job aids in BeninMaternova on the paperless partographShare this: ShareEmailPrint To learn more, read:last_img read more

BJP mulling noconfidence motion against Karna Assembly Speaker if he doesnt resigns

first_imgBengaluru: A day after it came to power in Karnataka, the BJP is contemplating bringing a no-confidence motion against assembly Speaker K R Ramesh Kumar, if he does not voluntarily vacate the post, party sources said Saturday. The message has been discreetly conveyed to Kumar to give up the post, which is conventionally held by a member from the ruling party, they said. “We will move the no-confidence motion against the Speaker if he himself does not resign,” a ruling BJP MLA told PTI requesting anonymity. Also Read – India gets first tranche of Swiss bank a/c details The legislator added, “Our first agenda is to win the confidence motion and get the finance bill passed on Monday. We will wait and see whether the speaker steps down on his own.” The MLA sought to know how there could be a Speaker from the opposition party. “Once we win the confidence of the House, we will go ahead with moving no-confidence motion,” he said. In a sudden turn of events, the BJP led by B S Yediyurappa came to power Friday, barely 24 hours after Speaker K R Ramesh Kumar disqualified the three MLAs, Ramesh Jarkiholi and Mahesh Kumathalli from Congress and independent MLA R Shankar. The Speaker had even indicated that in a couple of days, he would take decision regarding rest of the MLAs including three from JD(S). The raft of resignations by the rebel MLAs had brought down the coalition government in Karnataka and put the BJP on the straddle.last_img read more

New initiative looks create jobs for Aboriginal people in Saskatchewan

first_imgAPTN National NewsThere’s a new initiative in Saskatchewan aimed at bridging the gap between the Aboriginal workforce and the contractors who have opportunities in the province.It’s an online skills database and those involved think it will create more jobs.APTN’s Larissa Burnouf has the story.last_img