ICCA seeks closer relations with cruise bodies

first_imgSource = e-Travel Blackboard: N.A Gavin Smith – ICCA chairman and Royal Caribbean Australia Managing Director ICCA chairman, Gavin Smith, has advocated a closer relationship with fellow cruise industry bodies including the Cruise Lines International Association (CLIA) in an interview with e-Travel Blackboard yesterday.Cruise line members of the North American based association are also supportive of the move with Australian members set to benefit from a host of advantages including additional learning opportunities and more complex training materials as a result. “If we can behave and have similar qualities of CLIA, we will continue to be supported by the lines based in North America. There’s an endorsement available to us if we have a closer relationship with CLIA,” said Mr Smith to e-Travel Blackboard yesterday. Acknowledging that they are a more mature association in a more mature market, Mr Smith pointed out the potential for some cruise lines to look at people who are members of the “big four” associations worldwide, ICCA, CLIA, PSA and the European Cruise Council in the future. “I can foresee a time when cruise lines represented in all four associations will look at all associations having a closer relationship. It will ensure data gathering is more consistent and industry messaging is more consistent.”Locally based cruise lines would also benefit due to better direction from their North American and European parents. “They’d understand the dynamic based on the performance of the local association. It would add credibility to the processes proposed here if that relationship was cultivated.”Mr Smith is also the managing director of Royal Caribbean Australia. last_img read more