Facebook teams with UK newspaper for series of positive sponsored articles

first_img Comment Share your voice Facebook’s had a rough couple of years. With revelations that its platform was twisted into a tool for election interference, propaganda and harassment, as well as a breeding ground for hate speech, it’s hard to feel good about the social network these days. So Facebook has partnered with The Telegraph, a major UK newspaper, to publish more than two dozen stories as part of a promotional campaign to burnish its image.  The series, called “Being human in the Information Age,” includes articles ranging from defending Facebook’s mission to “bring the world closer together” to primers on how the social network is handling cyberbullying, free expression and scammers. The partnership was first reported on by Business Insider. “There’s no doubt that the internet has changed our lives,” the introduction for the series says. “Here, we take a closer look at new challenges raised by the internet like fake news and data privacy — and how social media is tackling these challenges.” A Facebook spokeswoman said the sponsored articles were part of “larger marketing efforts in the UK with the goal of educating and driving awareness of our local investments, initiatives and partnerships here in the UK that have a positive impact on people’s lives.” The Telegraph didn’t immediately responded to a request for comment. 1 Facebook Politics Tech Industry Facebook, Instagram, Twitter: What’s your relationship… The move marks Facebook’s latest effort to respond to the deluge of criticism it’s faced in the past couple of years. Facebook CEO Mark Zuckerberg, who was once whispered about as a potential contender to run for president of the United States, spends most of his time in public defending the company’s latest snafu while extolling the virtues of what it offers to the more than 2.3 billion people who log on each month. Meanwhile, people’s trust in Silicon Valley has dropped. Roughly half of Americans told the Pew Research Center last year they don’t trust social media sites to protect their data, and 62% said in 2017 that they believe online harassment is a “major problem.” Facebook’s challenge with paying for positive articles, which are marked below the headline as “Brought to you by Facebook” to indicate they’re ads, is that they don’t always work as intended.  Two days before a gunman used Facebook to livestream a massacre he committed in New Zealand, the Telegraph-Facebook partnership published an article titled “What action is Facebook taking to tackle terrorist content?” It profiled a London employee who works on Facebook’s counterterrorism team, touting how the company has removed terrorist content from its service. “Between human expertise, tooling [software development] and machine learning, we’re achieving extraordinary things, of which I’m very proud,” the Facebook employee says in the article.  After the shooting, Facebook quickly found itself explaining why it had failed to identify and stop the gunman’s livestream, copies of which spread across the internet. The series also includes an article with instructions on how to protect your privacy on social media networks, particularly on Facebook. But at no point does it offer instructions on how to close and delete your account, a remedy a former Facebook executive has recommended. First published April 3 at 5:18 p.m. PT.Updated April 4 at 12:19 p.m. PT: Adds Facebook comment. Tags 5:14 Now playing: Watch this:last_img read more

Heaven in a glass

first_imgAs the mercury continued to soar high, Dilli Haat had one ready solution to beat it all. The Sharbat Mela took over the Capital through the 30 May to 1 June weekend as Delhi Tourism opened up stalls at INA Dilli Haat to treat the citizens. The venue witnessed hundreds of visitors walking in to enjoy the drinks on offer and of course the food stalls, that make Dilli Haat a one-stop destination for the Capital’s foodies, had the perfect dishes to accompany the cooling offerings. Also Read – ‘Playing Jojo was emotionally exhausting’The idea behind organising this mela is to provide Delhiites with a cool, natural escape from the heat. There were a variety of traditional drinks and flavors available at the mela such as thandai, sattu, kokam panna, lassi, jaljeera, chuski, faluda kulfi, lemon, kevda, rose, sandal, mint as well as modern drinks such as mango shake. There are more than 40 different kinds of drinks to treat the visitors and make them forget for a while that it was summer. Also Read – Leslie doing new comedy special with NetflixThis year’s special attraction of Sharbat Mela is the organic squashes and juices from Navdanya and Yamu’s Panchayat. There were also drinks made of Ladakh Himalayan Berries, Sea Buckthorn and Rhododendron juice. These juices are refreshing as well as very healthy.  Fruits and plant juices organically grown like Mango, Ginger, Litchi, Pudina Squash were also available at the Sharbat Mela. Apart from enjoying the variety of drinks on offer, various folk dances and cultural programmes were also being organised to keep the crowd entertained as they sipped their drinks and enjoyed the food. There were folk dance performances by Sahitya Kala Parishad every evening during the event. With the advent of Sharbat Mela, the visitors were able to taste some of the most exquisite drinks and soothe themselves. The heat wave took a breather as Delhiites cooled off at Dilli Haat. And now we cannot wait for next year!last_img read more

Tea tales

first_imgThe Delhi based artiste Seema Kohli stands poised to gave back to the city, that has given her so much, in her innovative Cutting Chai installation at The NDMC Palate Mini from March 13 -15 at Nehru Park, Chanakyapuri, Delhi’s plush park spread over 80 acres boasting of a dazzling collection of blossoming flowers.The Cutting Chai installation is made of metal servers traditionally called ‘Cheekka’ used to serve tea in rural areas. Chai being the common accomplice to any conversation in all strata holds a very recognisable space. Also Read – ‘Playing Jojo was emotionally exhausting’Says Seema Kohli, “While painting I can hold my conversation intact with my canvas and me. I have used teacups and the idea of tea as a means of introspection, leading to final liberation. It holds an important dialogue between me and my inner, my outer, my social and my spiritual world. Hence the need for this installation.”The Cheekka holds cutting tea glasses with tea lights in it. The size of the installation can be increased or decreased according to the space allotted. The materials used include metal wire, glass, acrylic colour and tea. Also Read – Leslie doing new comedy special with NetflixSeema Kohli’s art practice involves various disciplines from drawing, painting, sculptures, installations and performance. The most significant one to emerge is ‘Performance Art’. Decay, hybridisation and transformation: Creating new identity; reshaping belongings; intimacy; a dialogue of matter and memory, all these constitute the language of her work.‘Time’ as a factor, is central to her practice, whether it’s a wrapped object or a performance. She uses time as medium, which is extended, assembled and captured. The aspects of continuity, repetition, vulnerability, duration, temporality, awareness, situation and public involvement are also inherent qualities that inform her art practice. The process before and after the performance is equally important and challenging.last_img read more