Martinique roll over Cuba for first Gold Cup win

first_imgDENVER, Colorado (CMC) – French Caribbean side Martinique claimed their first points of the CONCACAF Gold Cup while handing Cuba their second defeat, in a 3-0 victory here Wednesday night.In an all-Caribbean Football Union Group A clash at the Broncos Stadium at Mile High, Martinique broke the deadlock through Joris Marveaux on the stroke of halftime, before Stephane Abaul and Kevin Fortune scored in the last 20 minutes of the contest.In the other match of the doubleheader, Andres Guardado hit a brace as Mexico trounced Canada 3-1, with all goals coming in the second half.Both Martinique and Cuba suffered heavy drubbings on the opening day of the tournament last Saturday, making Wednesday’s fixture key to their progress.And both teams squandered chances in an open first half before Marveaux capitalised in the 45th, heading in a powerful left-sided corner kick.Kévin Parsemain wasted a great opportunity to double the lead from the spot in the 59th minute when he blasted his shot well over the crossbar, after Daniel Luis was adjudged to have pulled down Mickael Biron in the area.However, Abaul made amends in the 70th minutes from another corner, eluding his marker to head past goalkeeper Sandy Sanchez.There was further misery for Cuba in the 80th minute when Erick Rizo was sent off for an elbow to the face of Fortune, who then produced a clinical finish from 10 yards out, five minutes later, to put the cap on a strong Martinique performance.In their next outings on Sunday, Cuba clash with Canada while Martinique take on Mexico, in Charlotte, North Carolina.last_img read more

Ladbrokes reveals specific sports narrative with ‘We Glove It!’ campaign

first_imgShare Share GVC hires ‘comms pro’ Tessa Curtis to re-energise media profile  August 25, 2020 StumbleUpon Related Articles This weekend Ladbrokes launched its second UK multi-channel advertising campaign ‘We Glove It!’ under the creative guidance of new marketing agency – Cravens Newcastle.Featuring British boxing legend Frank Bruno, Ladbrokes debuted ‘We Glove It!’ targeting coverage of Saturday’s much-anticipated WBC Heavyweight Championship boxing clash between Deontay Wilder Vs Tyson Fury.Launching ‘We Glove It!’, Cravens detailed that the campaign formed part of the Ladbrokes ongoing ‘Bettors of Britain’ brand narrative, with the bookmaker seeking to re-establish its profile targeting specific sporting events with a unique tailored creative.Under the new ownership of GVC Holdings, entering 2018 Ladbrokes marketing called for a ‘creative agency pitch’, seeking to develop a new brand identity for the legacy bookmaker ahead of a crucial summer period featuring World Cup Russia 2018.Last June, Ladbrokes marketing surprised commentators confirming the appointment of Newcastle-based independent advertising agency Cravens as its new creative lead, launching the ‘Bettors of Britain’ campaign.During 2018, GVC Holdings has moved to revamp the Ladbrokes Coral marketing divisions, appointing former EE telecoms executive Noel Hamill as new Chief Marketing Officer for its UK properties. FSB selects Glenn Elliott as new COO August 12, 2020 GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Submitlast_img read more