More Families Get Discounted Lyft to the Grocery Store

first_imgStay on target Following successful pilots in Washington, D.C., and Atlanta, the Lyft Grocery Access Program will provide affordable rides to the supermarket for families in a dozen more cities.For folks living in a food desert—like the nation’s sprawling capital—finding affordable and nutritious ingredients often requires a car or multiple forms of public transit.So, in December, ride-sharing service Lyft partnered with charity Martha’s Table to launch the Grocery Access Program.Families with a child enrolled at a participating elementary school can register to receive 50 $2.50 flat fare rides to and/or from three available grocery stores, as well as the market at Martha’s Table.The six-month trial ends in June, but, according to Geek sister site Mashable, D.C.’s program will continue running.“Realizing the positive impact the program can have in just one community, and how pervasive of an issue this is—affecting approximately 23.5 million people in the US—we’re launching the program in more than a dozen cities across the country, and soon rolling out to more markets throughout North America,” a Lyft blog post said.Individual cities’ grocery programs will be shaped by a local non-profit partner, Mashable reported.So while Martha’s Table dictated D.C.’s $125 in rides over six months based on school enrollment, the same may not be true for Atlantic City, Miami, or Phoenix, where Community FoodBank, Health in the Hood, and United Way will help determine the best way to distribute subsidized rides, respectively.Mike Masserman, Lyft’s head of social impact, told Mashable that the company’s discounted rides provided some families with their first taste of healthy food.The program has “given me peace of mind knowing that I can get to the grocery store and home safely,” a D.C. participant said. “It has helped me … on days I don’t want to be physically burdened with grocery bags on the bus or train.”Cities included in the national program launch:Atlantic City, N.J.Baltimore, Md.Chicago, Ill.Columbus, OhioDetroit, Mich.Indianapolis, Ind.Los Angeles, Calif.Miami, Fla.Ottawa, CanadaPhiladelphia, Pa.Phoenix, Ariz.Portland, Ore.Richmond, Va.Toronto, CanadaMore locations will be available later this year.More on Geek.com:More Americans Use Ride-Hailing Apps for Travel, Research SaysTaco Bell and Lyft Join Forces to Satisfy Your Late-Night Chalupa CravingsNew Uber Initiative Boosts Rider Safety on College Campuses Arizona Medicaid Patients Can Now Get a Lyft to the DoctorUber, Lyft Test PIN-Based Pickups at Portland Airport last_img

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