Verizon iPhone sales not as good as expected

first_imgVerizon and Apple executives are disappointed due to the fact that the new Verizon iPhone is performing a little under expectations. Thanks to one of BGR’s sources, sales figures from five Apple stores, two of which are pretty prominent stores, have been gathered and show a side by side comparison of Verizon iPhone vs. AT&T iPhone sales over a five day period.Thursday: Verizon = 909, AT&T = 539Friday: Verizon = 916, AT&T = 680Saturday: Verizon = 660, AT&T = 471Sunday: Verizon = 796, AT&T = 701Monday: Verizon = 711, AT&T = 618The data shows that while Verizon Wireless is picking up the majority of iPhone subscribers, AT&T is still maintaining their fair share. The AT&T numbers are a far cry from the mass exodus some people had been predicting once the Verizon iPhone was released. Yet, even if these numbers are reliable, Verizon Wireless must still be pretty happy with the initial online sales of its first iPhone.Earlier this month, the carrier reported that it sold more phones during the first two hours of the iPhone’s availability online than any other first day launch in the history of the company. Even more impressive, those first two hours were between 3am and 5am. By 8:10pm, Verizon had to stop taking orders to ensure it was able to meet initial demand.Read more at BGR and Verizon WirelessBrian’s OpinionWhoever assumed there would be some instant avalanche of AT&T iPhone customers moving over to Verizon Wireless isn’t appreciating the fact that a lot of AT&T customers just upgraded their iPhone last year and are now stuck in a two year contract. A defection of AT&T customers isn’t going to happen overnight. It will be a slow process over a couple of years.The only consumers currently in play are those who aren’t in a contract and more than likely are switching over from something other than an iPhone. If you look at the Apple store numbers with that in mind you have to give Verizon some credit in the fact that it is winning that battle. That’s not to say AT&T doesn’t deserve some credit in maintaining good market share in the wake of the attention the Verizon iPhone has been getting.At the end of the day, it really doesn’t matter whether AT&T or Verizon wins. What matters is consumers now have a choice they didn’t have before due to AT&T’s previous exclusive hold of the iPhone. Consumers could care less which carrier ends up a bit bloody as long as they get a good deal from the carrier they choose.last_img

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